SEO, web design and AI automation for retail and e-commerce
E-commerce SEO is a technical discipline: faceted navigation, duplicate variants, thin category pages and slow templates quietly cap how much a store can sell. Fix those and category pages start ranking for the terms that actually convert.
Steel City Arsenal grew online sales 182% in eight months on that approach. We also work with brick-and-mortar retail, including a Home Depot franchise relationship, where the job is the local pack and inventory-aware pages.
Who this is for: E-commerce Brands, Shopify & WooCommerce Stores, Amazon & Etsy Sellers, Retail Stores, Furniture & Electronics, Clothing & Gifts, Hobby, Craft & Collectible Shops.
01 · SEO
Category and product SEO that moves revenue
Clean crawl paths, canonical control over variants and filters, category pages with real content, product schema with price and availability, and a content layer that answers buying questions. For retail, the same discipline applied to locations and local inventory.
- Technical crawl and index control
- Category pages built for commercial intent
- Product schema (price, stock, reviews)
- Buying guides and comparison content
- Local pack for physical stores
02 · Web design
Stores that load fast and convert
Shopify, WooCommerce or headless: we design storefronts that pass Core Web Vitals, make checkout frictionless and keep merchandising flexible for your team.
- Shopify and WooCommerce builds
- Speed and Core Web Vitals
- Conversion-focused product pages
- Merchandising your team can run
03 · AI automation
Automation across the customer lifecycle
Abandoned-cart recovery, post-purchase review requests, product Q&A assistants, inventory-aware campaigns and support triage, all connected to your store data.
- Abandoned-cart and win-back flows
- Review and UGC requests
- Product Q&A assistant
- Support ticket triage
Frequently asked questions
Does e-commerce SEO work on Shopify?
Yes, with the right handling of collections, variants and filters. Most Shopify SEO problems are duplication and speed, both fixable.
How long until online sales move?
Steel City Arsenal saw its 182% in eight months. Technical fixes move things fastest; content and authority compound after.
Where do we start?
A free audit shows you, in plain English, what is holding the site back and what we would do first.
Let's talk about retail & e-commerce.
A plain-English read of what is holding your site back in search, and what we would do first. No pitch deck, no obligation.