SEO, web design and AI automation for law firms and professional services
Legal and professional-services search is among the most expensive on the internet, which is exactly why organic visibility pays. A practice-area page that ranks for "estate planning attorney Birmingham" produces leads every month for years; the same term in paid search costs a fortune per click.
We build for firms that want a durable position, not a rented one: structured practice-area content, a reviews profile that holds up to scrutiny, and intake automation that responds while your staff are in court.
Who this is for: Law Firms, Personal Injury, Family Law, Estate Planning, Criminal Defense, Consulting Firms, Marketing Agencies, HR Consultants.
01 · SEO
Practice-area SEO built to survive algorithm updates
One well-built page per practice area, written by someone who understands the matter, with attorney bios, case results where the bar allows, and schema that tells Google exactly who you are. We fix the technical issues that keep firm sites out of the local pack and build the authority that competitive legal terms require.
- Practice-area pages aligned to search intent
- Attorney profiles with E-E-A-T signals
- Local pack rankings for each office
- Ethical, compliant review generation
- Content that answers the questions clients ask first
02 · Web design
Websites that make the call feel safe
Clear, fast and credible. We design firm websites that explain what you do without jargon, put a consultation request on every page, and meet accessibility standards from day one.
- Consultation and intake forms with routing
- Secure document upload
- Accessibility (WCAG) compliance
- Fast on mobile, where most legal searches happen
03 · AI automation
Intake that answers at 11 pm
Most legal leads arrive outside office hours. Our AI intake qualifies the matter, collects the facts you need, books the consultation and routes the file to the right attorney, with a human handoff for anything sensitive.
- 24/7 intake and qualification
- Conflict-check data collection
- Consultation scheduling
- Automated follow-up on unsigned engagement letters
Frequently asked questions
Is legal SEO compliant with bar advertising rules?
Yes. We write to your state bar rules, avoid guarantee language and only use case results and testimonials that are permitted in your jurisdiction.
How competitive is legal SEO?
Very, for personal injury and criminal defense in large metros. We tell you honestly what is winnable in your market before you spend.
Where do we start?
A free audit shows you, in plain English, what is holding the site back and what we would do first.
Let's talk about law firms & professional services.
A plain-English read of what is holding your site back in search, and what we would do first. No pitch deck, no obligation.